Roughly 50% of website visits start at a search engine. Yet, very few people search beyond the 2nd or 3rd search engine results page before changing their keyword terms. In order for your website to increase search engine ranking, you can either pay for it or optimize the content to improve search engine placement naturally.
Organic search engine optimization (SEO) is the best long-term approach to take your website from a less traveled online brochure to a highly traveled leads generation tool or ecommerce website. Pay-per-click campaigns can get expensive, and there is little you can do to prevent click fraud. We are an SEO company that builds websites to prevent problems that may inadvertently produce low search engine rankings. If you already have a website that produces low rankings, consider our website redesign services
to increase website traffic.
The problem with organic SEO is that it takes time to produce results. Many people simply do not have the time or expertise to put effort into a sustainable organic SEO campaign. It is also not as reliable as paying for placement. However, by maximizing your organic rankings, you stand to reduce your costs per new customer by reducing your advertising budget.
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- Site Analysis
- Search Engine Keywords Research
- Competitive Analysis
- SEO Copywriting
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- Meta Content Optimization
- Link Popularity Building
- Search Engine and Directory Submissions
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Site Analysis
An overall analysis is first done on your site to assess needs to develop a strategy. This may include focusing on design, layout, navigation, background, fonts, images, broken links, meta tags, and writing.
Search Engine Keywords Research
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to your website and unique to your domain are found. Keyword research maximizes the impact of search engine optimization. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
Competitive Analysis
We will study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. We analyze your current meta tags and recreate them based on the researched keywords. We also analyze your recent web site stats (if you give me access). I can then see how many visitors you are getting, where they are coming from, and what keywords they are using.
SEO Copywriting
SEO copywriting is rewriting/revising the text on your site in such a way that it becomes search engine friendly, while remaining relevant to the subject and appealing to readers. Keywords and phrases relevant to your site are arranged so that your site ranks high when search engines crawl your site for content. Some pages may only require a small amount of editing or none at all, whereas others may need an extensive rewrite.
Meta Content Optimization
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. Each individual webpage requires its own meta information.
Link Popularity Building
Link popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for link popularity, such as link building, in-bound links, back links, etc. This is extremely important because search engines consider your site important and rank it higher if other sites link to your site. There are several ways of developing inbound links. Some of the techniques we consider in link building are:
- Submitting to free directories
- Press release articles
- Sending requests to established sites explaining about the site quality and asking for links.
Search Engine and Directory Submissions
Your website is submitted by hand to all the major search engines, directories and specialized directories that may send targeted traffic to your website. Not all search engines and directories have the same rules for submission; therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.