According to TechCruch, Yelp recently walked away in the last hour from nearly selling its business profile website to Google over half a billion dollars.
Nearly everyone is aware of Google, or possible Google addict such as myself. Yet, many of you may not be aware of Yelp. Yelp was founded in 2004 and is a local search and business review site. It is a local reviews website that is driven by local consumers that sign up and rate their favorite hole in the wall or businesses in their communities. Yelp uses social networking features to let people write reviews and share their reviews with friends.