Making Seasonal Updates to Your Website
Fall is upon us and you know what that means. It's time to update your website for the holidays.
There are a number of things you can do to change your website with the seasons. For instance, if you sell products online, you should feature your holiday and gift items on your homepage. By moving seasonal items to your homepage, customers can find these products faster without having to search through or possibly abandoning your website.
Furthermore, 43% percent of online shoppers say the first thing they do when they
arrive on a retail site is click the product image on page or find the
on sale products (MarketingSherpa Ecommerce Guide, 2007). So, update your website content to feature hot products,
seasonal sales, or a "Gift Ideas" category that is easily accessible on your homepage.
If you don't sell products online, this is still a good time to update your content. You may want to revise your content to talk about your services and how they benefit or relate to your customer's lives during the holidays. Plus, search engines such as Yahoo! and Google reward sites that have fresh content. So change your website with the seasons.
One last point. Online shoppers can tell if your site is outdated or unattended to. I'm
sure you don't keep a messy store. Nor you should you have a
messy/poorly designed website. Consumers may think this also reflects
in how you attend to them or how you do business. So if you're anticipating more traffic to your website over the holidays, get your website updated and give your customers a reason to visit your website.