Little Rock, Arkansas web design firm, 1011 Web Solutions, announces the launch of a website for Central Arkansas Pop Warner.  The site offers information, forms and other resources for parents and kids about youth football, cheer and dance in Little Rock and the surrounding central Arkansas cities.

Founded in 1929, Pop Warner is a non-profit organization that provides youth football, cheer and dance programs for participants in 41 states and several countries around the world.  Consisting of approximately 360,000 youth ranging from 5 to 16 years old, it is the largest youth football and cheer league in the United States.  Pop Warner is also strongly committed to the academic development of our youth and requires all participants to maintain academic standards in order to participate.

Web services provided by 1011 Web for Central Arkansas Pop Warner include custom web design and development, online marketing and website hosting.    

Have you ever been driving down the road, or pulled over on the side of the road for safety, and used your cell phone or mobile device to find directions, a phone number or information from a website, but that website wasn’t compatible with the dimensions of the screen on your phone?  Or maybe it downloaded slowly and the information was hard to find.

Mobile websites are becoming more in demand and many businesses may not realize this yet. An article by DM News says,

"The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measure­ment firm M:Metrics, recently acquired by ComScore, states that mobile browsing has increased 89% year over year, and page views have increased 127%.

David Berkowitz, director of emerging media and client strategy at 360i, noted, 'Google ranks mobile optimized sites higher than non-optimized sites when searching from a mobile browser. [Soon,] not having any mobile Web presence [could] turn into a competitive disadvantage.'” Entire article here.

If you have a business website, you should consider purchasing a .mobi domain for your website and develop a text-based mobile friendly version of your website. This will make your customer’s experience a good one as they sit looking for information on the side of the road. Plus, it will help your business rankings on Google.

1011 Web Solutions can help you create a mobile-friendly version of your website.  Just ask about our services.

I think it is safe to say that many small business owners don’t understand how to leverage the marketing power of their website. Many of them may indeed have a website, maybe built by their nephew for free or close to free, but rarely are these sites built to attract online consumers and drive new leads to their business. 

In order to receive a maximum return on your investment, your website must be given some regular TLC.  This is because outdated, poorly designed websites can fade into obscurity faster than your laser disc collection. In a way, websites may be similar to a billboard advertising. Overtime a billboard will get faded by the sun, ripped by the wind, and eventually the advertisement itself will become outdated. Your website can become outdated as well.

The Key is Organic Search Engine Optimization 

Organic search engine optimization is a process that builds your website up over time to rank high in search engine results pages for keywords related to your business without paying for it.  If someone doesn’t know your business name, but is looking for your products or services, they will not type your business name. Instead, they will type keywords related to your business category(e.g., little rock lawn service, affordable wedding photographer, trustworthy automotive repair).

A website that isn’t optimized to attract category searches in search engines will not bring you new business. Since most consumers looking for businesses online never go past the first or second page of search engine results, your website may render itself worthless as a lead generating tool if it doesn’t rank high in search engines. Just take a look at the heat map image from a google search engine results page. The heated colors are areas were people looked the most in this particular study.

Consequently, your website must rank high on search engine results pages for keywords rather than your business name in order to attract new traffic. Organic search engine optimization can do this for you. The sort of TLC required to do this takes a lot of time and effort. If this is something you feel you simply don't understand or have the time to understand, you should consider highering a professional search engine marketing firm to do this for you. Otherwise, your website may have a simila fate as your tattered billboard on that lost highway outside of town.